Twenty percent of American adults already own a wearable device and the adoption rate ? on par with tablets in 2012 ? is quickly expected to rise, according to PwC?s Consumer Intelligence Series ? The Wearable Future report ? an extensive U.S. research project that surveyed 1,000 consumers, wearable technology influencers and business executives, as well as monitored social media chatter, to explore the technology?s impact on society and business.
And for wearables to be most valuable to the consumer, it needs to embrace Internet of Things opportunities; transform big data into super data that not only culls, but also interprets information to deliver insights; and take a human-centered design approach, creating a simplified user experience and an easier means to achieve goals.