Create an event that is sharable
Start by creating an event your consumers will want to share. Legacy Marketing Partners goes on to say that ?live events that enable consumers to capture and share an exclusive experience, a behind-the-scenes moment, a once-in-a-lifetime encounter or a simple moment of crazy-good fun can transform a one-time event into an ongoing content engine.?
Social listening can help determine the best experience to deliver to a target audience. Brands can employ social media listening tools such asSocial Mention,Hootsuite,Icerocketor utilize their own social networks to create a dialogue with consumers. By posing questions or facilitating contests, brands can include followers in crafting their next successful brand experience.