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Your browsing is worth billions

analyticalsolution

If passive data are worth hundreds of billions of dollars when sold by third parties, the data that individuals choose to share? reliable, honest insights into their motivations as consumers? should be worth much more. By recognising the individuals behind the data, companies can access and share in that value, within a fully inclusive data economy.

Source: www.bangkokpost.com

Beyond enabling individual internet users to monetise their data, this model would benefit data buyers by connecting them more closely to consumers— not least by diminishing the mistrust that can arise…

Please credit and share this article with others using this link:http://www.bangkokpost.com/opinion/opinion/437277/your-browsing-is-worth-billions. View our policies at http://goo.gl/9HgTd and http://goo.gl/ou6Ip. Post Publishing PCL. All rights reserved.

See on Scoop.itData Nerd’s Corner

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