It was one of the most tedious jobs on the internet. A team of Googlers would spend day after day staring at computer screens, scrutinizing tiny snippets of street photographs, asking themselves the same question over and over again: ?Am I looking at an address or not?? Click. Yes. Click. Yes. Click. No. This was?
This was a critical part of building the company’s Google Maps service. Knowing the precise address of a building is really helpful information for mapmakers. But that didn’t make life any easier for those poor Googlers who had to figure out whether a string of numbers captured by Google’s roving Street View cars was a phone number, a graffiti tag, or a legitimate address.