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What Distributors Can Learn From Amazon


When it comes to e-commerce, Amazon has been doing everything right. The online B2C retail giant has been making headlines since announcing their plans for “Prime Air,” a 30-minute delivery-by-drone strategy that they will implement in as soon as four years. But Amazon is also making serious strides in wholesale distribution, setting itself up to be a game changer with sites like, stocking over 750,000 SKUS in business-related products in over 14 category types. It goes without saying that current business-to-business distributors will be soon be staring down a very serious competitor.

Nearly sixty-percent of businesses reportedly purchase products from online retailers today and over half expect to increase that online spend in the future. Additionally, buyers are increasingly demanding a unified shopping experience, whether that’s on a consumer platform or in B2B. Business buyers, just as consumers, expect product availability, convenience and ease-of-use, and top-line customer service.

All this…

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